Turn audio, documents, talks and insights into professional content
Did you know you are throwing money away at every event you host or sponsor?
writte.ai goes beyond transcription. It turns audio, documents and presentations into articles, posts and newsletters in your brand voice, from understanding the source to the published text.
Traffic fell. Buying intent rose.
This is not a marketing crisis, it is a change of model. Search stopped ending on your site and started ending inside an AI answer, which cites whoever publishes first and with consistency.
of searches end on the results page or in ChatGPT, with no click on any website
of buyers now start their research straight in AI, against 24% a few months earlier
- 01
Traffic falls away
Most searches end on the results page or in a chat. The visitor no longer reaches your site to be converted there.
- 02
Traceability goes
No click means no data. You lose the measure of who is considering your brand before the purchase decision is made.
- 03
The brand becomes a source
AI cites whoever publishes first and with consistency. Being the primary source on a subject is the new optimisation work.
- 04
Content is the asset
To be recognised by those answers you need volume, speed and editorial quality, all three of them at the same time.
The click goes out and reputation comes in. In the search economy, whoever was found used to win. In the AI economy, whoever is considered trustworthy will win.
Traffic is becoming a vanity metric. Conversion is the new engine of growth.
Advertising does not solve this. A brand is built with content that AI treats as trustworthy, and events are the largest source of that content. You already own that source.
Speed, availability and editorial quality
Three things change the game for the people already using writte.ai: the time between the spoken word and a publishable text, a production line that never depends on anyone's schedule, and the editorial level of every piece produced, including when it combines several sources.
From talk to article in minutes
The cycle that usually takes days, from transcribing to spotting what matters, structuring and writing, happens in a single pass, and the text is ready while the subject is still fresh.
- Whole talks and episodes transcribed without slicing up the file
- The draft comes structured in your style, not as bullets for you to rewrite
- Several audios processed at once, with none waiting in line for the others
Available 24/7, no queue, no wait
Production doesn't wait for a briefing, a budget or a writer's calendar. Saturday night, at the closing of your event or between two flights in another time zone, the flow is exactly the same.
- No business hours, no queue and no waiting on a writer's reply
- Spikes from a three-day event or a week of recordings, taken on right away
- Whoever uploads the audio needs no one else for the text to come out
Editorial quality in every piece
The text isn't an automatic summary of the transcript: it's written with editorial technique, in your brand's tone and with the context attached. Combining sources, the AI synthesizes instead of pasting.
- Knowledge modules from professional writers guide how the AI writes
- Styles set tone, structure and length; your own base sets the context
- Several talks and articles combined into one piece with a single thread
Everything to produce content at scale
From raw source to publishing, the complete editorial workflow: transcription, brand context, styles, reader personas, multi-source synthesis, review, approval and publishing.
Automatic transcription
Upload the recording and get a faithful, organized transcript in Portuguese, English or Spanish, even for long audio.
Articles with advanced AI
State-of-the-art models turn hours of speech into clear, well-structured texts, ready to publish as they come.
Tailored writing styles
Set your brand's tone, structure and ideal length once, and every piece of content is generated to that standard.
Brand knowledge bases
Use the professional-writers base that ships with the platform and add your own base to ground every piece of content.
Multi-source synthesis
Combine audios and published articles into a new, cohesive piece synthesized by AI, not a patchwork of excerpts.
Editing and publishing
Refine in the editor with AI support, ask for excerpt rewrites and share the final text with your team or client.
Reader persona defined
Define who the text is for — role, familiarity and objections — and the AI adapts the level and examples to that reader.
Approval and publishing
Approve the text before publishing. Send it to WordPress or LinkedIn, or share the brand's public profile with readers.
Export to PDF and DOCX
Download the article as PDF or DOCX, or export it straight to Google Drive, ready to edit and distribute afterwards.
The editorial workflow in 3 steps
From raw source to published content: transcription, brand context, style, reader persona and multi-source synthesis.
Upload your raw source
Audio, document, presentation or raw text. The AI transcribes, extracts what matters and understands the material, with no worries about format or length.
Apply style and persona
Combine writte.ai's editorial base with your brand knowledge base. Choose the writing style and reader persona and, when you want, remix several sources into one piece.
Review, approve, publish
Adjust in the editor with AI support, approve the text and publish to WordPress, LinkedIn or the brand's public profile — or share with team and client to finalize.
Knowledge that grounds every piece of content
writte.ai combines two layers of knowledge so texts have real depth and context, instead of generic answers.
The writte.ai base
Knowledge modules written by professional writers, the result of years of editorial curation, that guide the AI on writing technique and best practices. They come ready on the platform.
Your custom base
Upload PDFs, documents and your brand's materials, such as guides, releases, data and references, to ground and enrich every text with the real context of your business.
The two layers work together: the writers' technique plus your brand's specific knowledge.
Production, editing and delivery in a single flow
From the first audio to publishing, everyone has exactly the access they need. Built for marketing teams, agencies and departments that require approval and communication alignment before going live.
Production
Recordings enter the platform and the AI transcribes and writes the text on its own, generating the first draft.
Who acts here
Editing
The AI delivers a finished text, and the team refines what they want in the editor, applying styles and brand knowledge.
Who acts here
Delivery
The approved content is published and shared with whoever needs to consume it, at the right level of access.
Who acts here
Everyone sees only what they need: whoever uploads audio doesn't see the editing, and the client receives only the approved final content.
A solution for every scenario
writte.ai adapts to your context. Pick the scenario closest to yours and see how it works in practice.
Event coverage
Turn every talk at your event into official articles, recaps and posts, published within the hour.
See solutionExecutive personal brand
Your executives' talks become authority articles and posts, in their own voice.
See solutionAgencies
Produce more for each client, keeping every brand's voice, without growing the team.
See solutionNobody starts alone
However intuitive the product is, your arrival is led by the editorial concierge: a diagnostic conversation, a mapping of your operation and a setup done together with you, so writte.ai reaches its full potential from the very first audio.
- 01
Initial diagnostic call
A conversation to understand what you produce, at what volume and with which goal, and to confirm that writte.ai is the right fit for your operation.
- 02
Mapping your operation
We map your audio sources, your publishing channels, who approves what and the tone references your brand already relies on in its communication.
- 03
Setup done side by side
Together with you we configure the writing styles, reader personas, your brand's knowledge base and the access profile of every person involved in the flow.
- 04
Follow-up on results
We review the first pieces published, adjust styles and knowledge based on what came out and leave the operation running at the pace you need.
Built by David Ruiz
Anyone can generate an article in ChatGPT, Gemini or Claude. The hard part is combining technologies, orchestrating prompt and context and keeping that standing in production. This rests on 18 years curating, connecting and producing tech content, with the engineering of someone leading product and technology at Ingresse after iFood and Cartão Elo.
- Curator of the development track at Campus Party
- Co-founder of ONOVOLAB, a 21,000 m² innovation hub
- Prensa.li: content and events for 27k executives
- Fintech engineering at iFood, R$70bn/year in GMV
- CTO and CPTO: Ingresse today, Elo and Paraná before
- LLM, prompt and context orchestration in production
By invitation only
writte.ai isn't open to the public: we work with a selected group of brands, because the technology changes the level of the digital strategy of whoever uses it. Apply for a diagnostic conversation and our team will assess whether your operation is eligible.